Consistent content that builds your brand and provides value to
your ideal prospects is the foundation for ongoing marketing success.

No matter if it’s video, text articles, social media posts, email, podcasts or anything else.
Nothing grows your business and transforms the quality of your leads like truly
powerful content that helps your ideal prospects moved toward working with you.



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Is Content Marketing Really King For Local Businesses?

Should your local business be using content as part of your marketing strategy?

You’ve probably heard the well-known phrase: “Content is king.” However, content marketing is a significant investment – one you don’t want to make unless you’re going to see a significant return on that investment.

Content marketing offers many benefits, but today there’s plenty of noise in the marketplace as more businesses crank out large amounts of content to increase their customer base and improve search engine rankings. If you don’t have the right content marketing strategy, your money and efforts could be wasted.

Content Marketing that Brings You a Solid ROI

What does your content marketing need if you’re going to bring in a return on investment? You need three basics for a content marketing strategy that pays off, including:

Quality Content – First, you must create quality content if your marketing efforts are going to succeed. The web is packed with content today, and if you have poor content, people will just move along to the next piece of content. Poor content also has the ability to damage your reputation. You must make sure that each piece of content is of high quality.

Relevant Content – Content also needs to be relevant to your audience for your marketing efforts to provide results. You must provide content that your customers and potential customers actually care about. Gear your content towards current customers, since 80% of your business is going to come from a small percentage of your customers. Give people relevant content that keeps them coming back to your business for more.

A Strategic Keyword Plan – Of course, you also need a strategic keyword plan for your content. Without a good keyword plan, your content will never bring in traffic or further your reach online. Before you begin investing money in content, make sure you have a good keyword plan in place that will allow you to make the most of each piece of content you invest in.

Focus on Multiple Forms of Content

Some local businesses make the mistake of building their content marketing strategy around one or two forms of content. However, if you want to see the biggest return on investment, you need to make use of multiple forms of content.

Different forms of content reach different people, and a strategy that uses multiple formats works best. Blogging, infographics, audio, and video are all excellent forms of content you can use to promote your local business.

Put a Local Focus on Your Content Marketing

The best type of content your business can create is community-focused content. Get involved in your community with your content marketing strategy. Provide local media with great news, get involved with local organizations and businesses that your community already loves. Invest in your community and earn traffic and powerful links.

As you get involved locally, quality content will follow and you’ll be able to retain your current customers, increase brand awareness, and strengthen your local perception, making the most of your content marketing dollars.

Content marketing can either skyrocket the exposure your business gets, helping your prospects to know, like, and trust you enough to want to do business with you – or it can quickly become yet another burdensome, unproductive marketing tactic that draws your resources and provides a disappointing return.

While managing your own content marketing strategy for your company can be done, it will require time, technical know-how, and skills you may not want to devote to making it work. That’s why so many companies outsource their content marketing to the pros.

If you’d like to talk about the role content marketing could play in filling your sales funnel, we’d be delighted to have that conversation.

Click below – to request a content marketing consultation for your business.